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Description:
Dave Lakhani / ISBN 1596591390 / Gildan Media / 2008 / Audio CD (5) / 5 hrs / TB1214
From the Publisher:
Did you know that the outcome of most persuasive events is determined before you ever say a word?
You may know how to sell, but you were probably never taught how to persuade. In this book, persuasion expert Dave Lakhani breaks down the persuasion process into easy-to-use steps. You'll learn not only
how to persuade, but the biology and psychology behind persuasion. In business, persuasion is key to every aspect of sales, marketing, and negotiations. This audio reveals today's most effective persuasion techniques for business professionals.
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