How to Grow When Markets Don't by: Adrian Slywotzky & Richard Wise

Title-ID:           TB1239

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 Adrian Slywotzky & Richard Wise / ISBN 1586215310 / Time Warner Audio / 2003 / Audio CD (3) / 3hrs / TB1239

From the Publisher:

 In this shrewdly titled volume for today's tough economy, global strategy consultants Slywotsky (The Art of Profitability) and Wise analyze companies in mature markets that have managed to achieve significant
 growth without venturing outside their industry, manipulating their financial statements or acquiring dot-coms. Their chief insight is that established companies with experience in their field have, aside from
 their core business, a wealth of hidden assets-customer contacts, technical expertise, efficient business models-that they can exploit to grow new businesses.